How To Build A Successful Online BusinessBlog, Business Tools, General Topics, Uncategorized - December 8, 2016 Aman Singh 0 comments
It is possible for entrepreneurs to succeed without being a salesperson or marketer.
That may sound strange. After all, don’t entrepreneurs go into business in order to sell things – to grow a business, meet a need and create a product?
Yes, that is true. However, not all entrepreneurs have the background or talent. Also, many entrepreneurs don’t have any interest in becoming salespeople. Maybe there is one thing that they do really well. Or perhaps they are able to several things very well. However, what if sales doesn’t happen to be one of them.
That is fine. For entrepreneurs who don’t have the knack for sales, they can still grow very successful businesses.
Here is how you can do just that.
Wow people with your website.
The very heart of your online presence is your website.
All businesses need to have a website, no matter how small they might be. It can be very basic, however it should include all of the essential information that customers – and particularly future customers – want and need to know.
At one time small businesses thrived based on word-of-mouth. However, today technology-savvy consumers have reached an all-time high. Your business cannot afford to ignore making yourself known online.
Make sure that your website is up-to-date. There’s no excuse for a business to lose prospective customers due to small details.
Do you own a restaurant? If so make sure you update your menu on a regular basis. If you are freelancer make sure your website includes your social media accounts and contact information.
The name of your website is very important as well. With all of many different domain extensions that are available these days, you don’t just have to limit yourself to whatever is leftover in the .com universe. Play it safe or go wild. Either way, just be sure you choose a name you can scale your business with.
The search engines are your best friends
After you have your website, it is critical that the search engines can actually find it. Research shows that search engines are used by 81 percent of all consumers for researching a business, service or product before making their final decision.
You should take full advantage of it looking into SEO (search engine optimizations) options for your website. Be sure to incorporate the main keywords for your target market throughout your website – a good internet marketing company can help here and is often pivotal unless you have the time to learn SEO.
Creating high-quality and relevant content that your ideal users are looking for, and will read and share ultimately, is the most important strategy that you can employ to ensure that you achieve visibility online and have a properly optimized site. This will also impact your domain authority in a very positive way.
You also need to ensure that your content isn’t stuffed with keywords. If you do that, you won’t be making friends with Bing or Google, since these search engines and others are constantly blocking black hat SEO techniques.
Be a social butterfly
A critically important aspect of your online presence is social media. In fact e-commerce sales coming via social media in 2014 grew by more than 200 percent. It not only lets customers engage with your company’s brand, but it is also an excellent way of growing and maintaining the reputation of your brand.
Not all social media channels are relevant to your business. That is why it is important to know what your options are. From LinkedIn and YouTube to Twitter and Facebook, know your target market as well as where they gather, and then be there too.
After you have determined which social medial channels you are going to use, decide what content you want to share. The more engaging and compelling your content is, the more likely it will be that your followers share, comment and like your posts. Also make sure you integrate your social needs in with your website so that your content can easily be shared by your customers.
Although you might think it is sufficient to have a website, if you are truly serious about growing your business, then it needs to be mobile accessible.
Why is that?
Because consumers these days are spending an increasing amount of their time on mobile. In the US, in fact, time on mobile digital media is higher that use on a desktop by nine percent.
If a prospective customer is on their smartphone and is unable to easily access your business, they will just go someplace else where they can. So be sure to have a mobile friendly website.
Take things one step further and create various experiences on different devices. Those who visit your website on mobile might not have the same needs and wants as those on desktop computers do.
Whether it is through an online community, your social media channels or your own website, you want to always be searching for ways to offer value consistently.
Know what your goals are how to achieve them, and then stick with it.
Don’t simply build your online presence because it is considered the thing to do. Instead, build it strategically so that it helps your major business goals.
Creating valuable content on a consistent basis will help you with gaining authority and credibility in your niche or industry. This is very important for your online visibility and growth.
Not only with this build trust with your audience (they will start recognizing you aren’t just in things for yourself), but will also help you with building relationships with other individuals who are part of your niche or industry (sharing their content with your followers). This is also a good way of reaching the followers of others who may be interested in your content.